What is BVOD? The Benefits of Broadcaster Video On Demand Advertising in 2025

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This blog dives deep into BVOD (Broadcaster Video on Demand) — explaining what it is, key benefits of BVOD for broadcasters and advertisers, how it works, how it differs from SVOD, and why it’s shaping the future of on-demand TV in 2025.

Over the past few years, BVOD has grown in popularity as a means of delivering high-quality content. After the pandemic, BVOD usage has skyrocketed among both viewers and advertisers. The question “what is BVOD?” is frequently asked in the media industry, which is rife with difficult terms and jargon.

That’s the reason we have come up with this article. Here, we will try to simplify the BVOD meaning in layman’s terms.

According to a recent study, linear TV and BVOD reached more than 90% of the UK’s adult population and accounted for nearly 26% of broadcaster viewing among 16 to 34-year-olds.

However, the surge in BVOD adoption is not surprising as it allows viewers to watch high-quality TV shows and films on any device of their choice.

Even better, instead of being limited to predetermined programming on linear TV, viewers can even access their preferred content at any time, making BVOD an excellent choice for people of all age groups.

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What is BVOD?

BVOD (Broadcaster Video On Demand) is a video streaming model offered by traditional TV networks to stream their content online and on-demand platforms, allowing audiences to access it at their convenience, either by linear TV viewing or as Video on Demand platform later.

In fact, the content is accessible both online and via traditional methods such as cable or fiber optic. Indeed, BVOD is regarded as very high quality video content in terms of several key attributes, including TV-level content, targeting ability, brand safety, and view through rates.

While BVOD is available on a variety of devices such as smartphones, tablets, and computers, Connected TV Advertising account for more than 48% of total viewership.

This means one can actually get a TV-style commercial delivered to the targeted audience on their favorite programme for a fraction of the cost. In a nutshell, BVOD combines the advantages of digital ad serving capabilities with traditional TV status.

“Never stop testing and your advertising will never stop improving.” – David Ogilvy

 

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What are the Benefits Of BVOD Advertising?

The benefits of BVOD (Broadcaster Video on Demand) are global reach, audience targeting, measurable ad performance, improved brand safety, advanced performance analytics, and cross-device reach, making it a trusted choice for brands and advertisers for live and linear TV to VOD to improve viewers reach and revenue.

1. Increased Targeting Capabilities 

By now, it is clear that BVOD offers far more comprehensive targeting than traditional television advertising.

BVOD advertising allows advertisers to target viewers based on their likes and interests, as well as contextual targeting based on the type of show they are watching.

This advanced suite of options is market-leading, allowing brands to drill down on their audiences and display ads to only precise consumers.

2. Brand Safety

It is worth mentioning that when it comes to BVOD advertising, advertisers have more control over their ads and their targeted audience.

Furthermore, the content on BVOD platforms is of high quality as it comes from well-known and respected broadcasters.

This means that advertisers don’t have to worry more about associating themselves with inappropriate or offensive content, which further helps them concentrate more on their brand image and reputation.

3. Identify, Track & Optimize

BVOD advertising can provide data and analytics in real time. This means that campaigns can be optimized as they are delivered, giving you more control and maximizing campaign effectiveness.

Also, advertisers can see who has watched their ads, as well as who has paused, clicked through, or left the advertisement.

This enables advertisers to gauge the impact of the overall ad campaign.

4. Spend Smart, Not Big

BVOD is perceived to be far less expensive than traditional TV advertising. You may have heard the phrase “spray and pay” when referring to television advertising.

This refers to TV advertising’s primitive targeting capabilities, which frequently result in a message being broadcast to a broad and often ambiguous audience.

Another key benefit of BVOD is the support for unskippable ad formats; brands are more likely to get their money’s worth from Broadcast Video On Demand advertising than from other advertising mediums.

5. Enhanced Ad Performance

According to Think Premium Digital’s recent research, BVOD advertising outperforms video advertising on other digital channels. For example, it provides 1.3x better recall than YouTube ads and 4.7x better recall than Facebook video ads.

Numbers too show that ads displayed on BVOD platforms are more popular than those displayed on YouTube, Facebook, or other social media platforms.

6. A Direct Platform For Sales Conversion 

Unlike traditional TV advertising, BVOD on vod platform allows advertisers to link directly to their website or social media handles, effectively acting as a direct sales conversion platform.

With so many people watching on-demand video content on their phones, tablets, or laptops, advertising via Broadcast Video On Demand often results in significantly higher action or searches for any brand.

BVOD also ensures that the target audience is more likely to trust the advertisements placed on online video streaming platform rather than that of any social media websites, resulting in increased credibility and brand favorability.

All in all, BVOD advertising leads to increased brand awareness, recognition, and sales conversion.

How does BVOD Works? 

BVOD (Broadcaster Video on Demand) works by allowing viewers to access content from TV networks online and on-demand (VOD) via their video platforms or websites, and this delivery model is supported primarily by advertising, giving no or low-fee access to audiences. Let’s now look at the BVOD business model.

1. Digitize content and integrate with video platforms

TV broadcasters convert their linear TV content (dramas, reality shows, sports, news, and more) into digital content. These contents are again uploaded as VOD into a secure BVOD platform with proper encoding, metadata tagging, and video categorization for easy discoverability and on-demand access for audiences. 

2. Allow user access via owned apps

Audiences can view BVOD content through exclusive TV broadcaster owned apps or websites via smart TVs, mobile devices, and computers. Some even collaborate with video streaming services to showcase their content online as live to VOD.

Many BVOD platforms need registrations to personalize content delivery, gather tonnes of data to align, and control access levels. Are you a TV broadcaster and want to build your profitable BVOD platform this year?

You can book VPlayed’s demo to see how your BVOD platform will function in reality. 

3. Videos will be streamed On-Demand anytime

Audiences can watch videos online at their own pace and convenience, supported by adaptive bitrate streaming technology. This ensures the same video playback quality across all devices and varying internet speeds while also giving a catch-up TV experience after linear TV airing.

4. Making money online with advertising

Unlike popular SVOD platforms, BVOD is primarily based on ads. Broadcasters can integrate programmatic ad technology to deliver:

• Targeted ads,
• Skippable ads, 
• Or unskippable ads.

This can increase monetization without any platform subscription fee, as data driven ad placements can enhance viewer relevance and ad campaign effectiveness.

5. Data backed decisions and performance insights

Many BVOD platforms give advanced and granular analytics for the broadcasters and advertisers to take note of as they leverage ads.

• Viewer engagement
• Overall, average watch time
• Content drop off points

These data can help them to refine content strategies and optimize ad placement without affecting the viewers experience and to see higher ROIs.

6. Increased brand safety and control

All the videos and ads streamed on BVOD are served in a controlled environment with multiple layers of security to give brands assurance in placement and compliance – something that’s often overlooked and missed in open web ecosystems.

BVOD vs SVOD — What’s Better?

BVOD (Broadcaster Video on Demand) is ad-supported and free, delivering content from TV broadcasters online, whereas SVOD (Subscription Video on Demand) offers an ad-free experience to movies & TV shows with a VOD platform subscription fee. Let’s now look at a detailed comparison of BVOD vs SVOD and see what fits for whom.

Category	BVOD	SVOD
Content Source	Broadcast and linear TV content	Movies, web series, and licensed shows
Access Model	Free with advertisements	Subscriptions based model
Audience Reach	Depends (Local and Int’l)	Global, VOD audience
Video Monetization	High with targeted ads	Subscription fee
Analytics and Insights	Data from first-party	Audience usage insights
Viewer Control	Catch up TV & VOD	Anytime access
Brand Safety	Strict editorial content	Depends on platforms
Viewer Spend	Low or no cost model	Tier based pricing
Platform Owners	TV networks, media, etc.	OTT & streaming brands
Ad Targeting	Demographic, contextual	Basic targeting

Conclusion

With spot-on ad targeting, varied formats, and high viewer attention, BVOD platforms can deliver strong engagement and tangible results that can outpace other streaming models if implemented properly.

BVOD can best be suited to TV networks, media companies and advertisers who are looking to scale up, as this model offers the perfect blend of:

• Traditional trust over years of TV legacy,

• And modern control as trends and tech are changing.

There is no better time than now to take a step and launch your BVOD platform. Because audiences are already continuing and exploring platforms that are “only” the best, hence the right tech stacks become critical. 

And that’s where VPlayed comes in – Building a fully customized BVOD platform with 100s of streaming and monetization features (combined), zero revenue sharing, a white label platform, and complete brand control.