How To Sell Videos Online: Guidelines For Selling Streaming Videos
Published On December 16th, 2024 Media & Monetization
This blog comprehensively explores the details on how to sell videos online, online video selling effectively, addressing important questions like:
- How can you effectively sell videos online?
- What are the optimal platforms for selling videos online?
- Why should you consider selling your videos on the Internet?
Media consumption has witnessed a significant surge since the onset of the pandemic, sustaining this trend for nearly two years.
According to recent stats, 87% of marketers believe that video marketing has boosted their sales, while 82% of consumers report that watching a video has influenced their purchasing decisions.
Different generations exhibit diverse video consumption habits, but one constant is the diminishing prominence of traditional mediums like satellite televisions.
Over the past two decades, the online video selling market has successfully delivered value and entertainment globally.
This evolution has created lucrative business opportunities for content owners and media broadcasters across various industries.
Amongst these opportunities, the potential to sell your video content online and to generate revenue is higher.
However, for content owners, the challenge lies in understanding how to monetize video content to reach a global audience and also derive profits out of it.
Explore how to get through these tough spaces and to understand live streaming aspects further in the upcoming sections of this article.
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Table of Contents
The Importance of Selling Video Content Online
The importance leads to one question which is ‘Where can I sell my videos?‘.
Well, there are numerous options before you. Monetization is a major one
But what is online content monetization all about? Where did it all begin?
The radical shift began with the majority having the urge to consume content anytime, anywhere, leading to selling online videos.
Monetization is selling online videos using different monetization models like AVOD, TVOD, SVOD and others.
The dynamics of the video streaming business is a changed behavior considering the traditional methods
OTT streaming services facilitate media streaming irrespective of the geographical location across platforms such as Mobile, Smart TVs, Gaming Consoles, etc.
Notably, this is why with the broad spectrum of opportunities and large scale of business around it, it is more important to sell videos online than fighting for your content to be seen in tv channels or traditional methods.
The statistics below indicate the monstrous growth of video-selling platforms worldwide.
- Sources let us know that the market for OTT platforms is projected to reach $332.52 Billion by 2025, with a 16.7% CAGR starting from 2018.
- In addition, Statista confirms the growth of 56% who claimed to watch more videos on online video platforms via television, whereas 52% had a greater inclination to stream videos on their devices.
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How to Sell Video Content Online – 7 Easy Steps to Make Money in 2025?
Video selling is easy online if you work on these 7 simple steps. The benefits which follow are increased monetization, maximized revenue and enhanced viewership across the globe.
Lets see each of these steps in details
Step-1. Identifying your Target Video Niche
Finding the right target audience, helps you sell your video content easily
Conduct a SWOT analysis of top VOD players in your industry and explore their features, target demographics, how they built the VOD platform and the niche they have chosen for selling videos online.
Whether it is fitness and health, or sports and athletics, or online education, or media and entertainment, choose from the diverse opportunities to monetize videos.
You need to ask questions like ‘where can I sell my videos’ by streaming live events, whether it is a local, national or global level, offer competitive fee structure, facilitating virtual upscaling, and establish their own entertainment-centric platform, adapt to different monetization approach and provide vast content library to your target audiences.
Business Niches To Invest In 2025
In 2025, the revenue share for generating videos profit niches include fitness and health, sports and athletics, online education, media and entertainment. Invest in these diverse sectors for increased revenue.
- Fitness and Health
If you are a fitness creator or Fitness related business owner trying to sell fitness content online from ways like gyms, homes, personal coaching or fitness studios, Yoga, Aerobics and HIIT
Incorporate fitness coaching regimes and sell via open video selling platforms or build your video platform to attract revenue without commission.
- Sports & Athletics
Online sports broadcasting of games, sports matches and training sessions and practice matches, athletes interview live streaming are good sources to reap real cash flow through online sports streaming.
Even if it is league games or series. Online streaming can help stream sports and generate revenue no matter where you are.
- Online Educational streaming or ed-tech
E-learning is transforming the way students learn and its empowering educators with virtual space for coaching worldwide. Educational institutions and tutors can access educational documents easily through online education platforms.
- Media & Entertainment
Media and entertainment business owners like Netflix and prime are ruling the entertainment and movie streaming business world by adopting different monetization models like subscription-based content monetization, advertisement based content monetization, Video-on-demand and pay-per-view methods, incorporating these strategies will help in earning big bucks.
Post finding your niche, play around with these monetization models and earn surplus.
⚡Also Read: How Does Amazon Prime Video Make Money? ⚡
Step-2. Devise a Content Plan
Study your competitors and conduct a detailed research on basic to current topics on subject matter and also draft a well-laid content strategy.
Get inspiration/references from social platforms like LinkedIn, YouTube, or Facebook. Work only on what suits your needs. Are you planning to create courses on eLearning, blended learning, virtual classroom, etc.?
Then, websites like Skillshare and also Udemy are your go-to places to craft your content strategy.
If you’re into media and entertainment, browse through the Netflix or Amazon Prime Video catalogs.
Certainly, there’s no paucity of references.
Step-3. Choose a Video Platform to Sell Your Videos Online
The VOD platform is the single-most powerful video-selling aspect to generate money.
Hence, choosing the right VOD platform provider is vital to your VOD platform success in the growing streaming industry.
Choose a platform that offers these features to stand-out – white-labeling, easy-to-use CMS and interface, HTML5 video player, multi-DRM solution, advanced AES encryption, etc.
For example, a platform like VPlayed ticks all these boxes.
At VPlayed, we helped to start video streaming businesses to sell their videos online easily. VPlayed offers a fully-functional, 100% customizable, white-label VOD platform, and video monetization platform with 150+ features and also integrations.
Readers Also Read: How To Build A Video Streaming Website?
Step-4. Build a Strong Video CMS
The video content management system is the software that enables you to centralize, manage, and deliver your videos securely online.
Therefore, it is essential to pick the best online video platforms provider that offers both self-hosted and cloud-hosted CMS in their package.
One centralized and highly-functioning CMS helps get your job done.
Step-5. Find The Right Monetization Model
To achieve best monetization results top video monetization platforms are using models such as SVOD, AVOD, TVOD, or a combination of three.
Over here, let’s explore the top video monetization models in detail –
- SVOD
- VOD
- TVOD
- PVOD
Determine which model would serve you best and also decide your subscription plans accordingly. It is also recommended to consider hybrid monetization models – a blend of two or more conventional models – to widen your audience base worldwide.
- SVOD (Subscription Video on Demand): Subscribers pay a monthly or annual fee for unlimited access to a collection of video content available in the platform, as seen on services like Netflix, Amazon Prime Video, HBO Max, and Disney+.
- AVOD (Advertising Video on Demand): AVOD is placement of advertisements inside the video, users watch video content for free without ads by paying a subscription fee, thereby leading to more revenue for content providers. Examples include Hulu, Peacock, and Tubi.
- TVOD (Transactional Video on Demand): Rent or purchase individual videos or in bundles for a one-time fee through services like iTunes, Google Play, and also Vudu.
- PVOD (Premium Video on Demand): Pay a premium price to watch newly-released movies at home before other distribution channels like theaters or premier shows. Examples include exclusive movies from Amazon Prime Video and Apple TV.
These models not just allow content providers to generate revenue but also increase the brand value if the content is strong.
Recommended Reading
Step-6. Promote and Market Your Video Selling Platform
Merely distributing and monetizing videos is not enough to build a profitable video-selling business.
So, what else should you do?
Actively invest in marketing your videos online to earn more visibility and to gain recurring traffic.
You can use the following techniques to do the same.
- Research current trends in videos for streamlined viewing
- Craft click-worthy thumbnails
- Work -in SEO keywords
- Use social media and influencer marketing
- Share your uploads in creative ways
Step-7. Future Focused Goals
Last but not least.
Have a clear plan of action to chase down your future goals like increasing the viewership, bringing new creative content, investing in affiliate marketing.
After a solid start, if you aim to diversify, you can start by expanding to device compatibility such as mobiles, smart TVs, and also tablets.
Above all, the ultimate goal should be to make your content accessible across devices at all corners of the globe.
Why Should You Opt for Your Own Video Platform to Sell Content Online?
Building your own video platform brings in many benefits like no revenue share, complete ownership, customization that reflects your brand, full monetization benefits and global reach.
But can I monetize my videos online on popular platforms ?
Creating videos and monetizing on YouTube channels through ads, may not be the most efficient approach, for larger content owners or business owners with niche-based audiences, as youtube is crowded and showcases your video content based on their own algorithms to rank your videos.
The solution for this is to build a custom-built video monetization platform through VPlayed,
Why VPlayed?
VPlayed speaks for its viewing experiences and seamless video delivery for audiences globally, anytime.
At the core of every successful business is customer satisfaction, a principle that VPlayed prioritizes. VPlayed’s custom-built OTT platform is self-hosted, providing you with lifetime ownership makes it a leading online video platform
With a one-time investment, you own the platform and are free from usage fees or recurring charges and zero commission.
This ensures a cost-effective and also reliable solution for monetizing your valuable content.
Moreover the platform provides full-source code, complete customization, marketing tools, post-launch update and much more under your budget
Conclusion:
The answer to how do i sell video content online, simply put the answer is Monetizing videos online to sell videos can indeed present challenges and bring content creators to deliver high-quality, engaging content amidst a sea of competition for viewers’ attention.
However, success in this endeavor is achievable by building a loyal following, consistently and exploring partnerships with advertisers or platforms that offer revenue-sharing options.
Therefore, to achieve them all, opting to build your own self-hosted video monetization platform rather than relying on third-party platforms is a strategic choice.
This approach allows you to distinguish yourself from the competition and maintain full control over your streaming business.
Ready to take charge of your video monetization journey? Consider investing in your own platform today with VPlayed and unlock endless possibilities for growth and also profitability.
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Frequently Asked Questions (FAQ):
To sell videos online, building a monetization based video streaming with multiple monetization models like SVOD, AVOD, pay-per-view and donations.
The best way to choose the right video selling platform is to identify your target audience and business area, then compare the top video monetization platform, invest in the right monetization model, plan your content strategies or develop your own video monetization platform based on scalability and content management. Look for a platform provider who can help you build a platform with these features.
Yes, you can sell your videos online to multiple platforms simultaneously, with different sales strategies based on the platform offerings and the target audience of the platform. Make sure you agree to the terms and conditions of each platform and don’t violate them.
The best video monetization models to sell video content are subscription-based models, pay-per-view, or ad-supported models and premium video on demand, as they all increase the potential and sales of your video globally.
The benefits of selling video content online are increased income, flexible monetization, customer engagement, global reach, brand building and extensive online video market exposure.
You can sell your videos for money by building your own platform with VPlayed – it just takes 4 days to build and launch your video selling website and to sell your videos directly to your target audience. On an alternative note, you can also consider making money by placing ads on platforms like YouTube or by choosing rental plans.
Hi there, To support our lessons, we are looking for a white label VOD platform. We must either sell videos online, individual videos, or our videos on a subscription basis. Although all of our videos will be arranged in series, it is crucial that each video page includes a strong and adaptable recommendation system. Is Vplayed suitable for our needs? Could you list a few websites that now use Vplayed internally? Could you please provide us with a test account so we can test the platform? Regards
Hello Your insight on identifying a distinctive selling point and researching the competitors is invaluable. When you break it down into several manageable steps, selling videos online doesn’t seem as intimidating. I’m eager to observe the outcomes of putting these methods into practice!
I appreciate you discussing the technical aspects of selling videos online. Giving customers a flawless experience depends on your guidance on video quality, streaming choices, and using a reputable platform. For those who want to get started, this is an excellent resource!
Your blog post serves as a comprehensive guide for anyone wishing to start selling videos online. You’ve covered everything, from marketing tactics to content development. We appreciate you giving us the information we need to convert our passion into a business!
Hey For me, your post arrived at exactly the right moment. I’ve been considering methods to sell videos online off of my vacation vlogs, and your explanation of affiliate marketing and the advertising model has helped me focus. I’m eager to pursue my passion further!
Hi I need to test to platform in order to decide if it will be my tools to sell online videos.
Super Insightful Blog! I’m interested in selling educational content online. Do you have any tips on how to price my videos and what platforms might be best for reaching students?
Thanks, Emily! For educational content, consider platforms with customizable pricing, like VPlayed or Thinkific. Pricing depends on your target audience—many start with tiered pricing or subscriptions. These platforms also help you reach a student audience effectively.
Great article! I’m trying to figure out how to sell videos online for my new fitness program. What are some effective platforms for selling video content directly to my audience?
Thanks for the comment. For fitness videos, platforms like VPlayed, Uscreen, or Vimeo OTT allow you to sell content directly and offer multiple monetization models like subscriptions or pay-per-view. You can customize these platforms to create a branded experience for your audience and your needs.
Quite Interesting Article. I’m new to selling content online, this blog introduced various methods to sell video content which I am not aware of. Thanks for Author.
Hi, i want to create an online store like netflix where i can sell videos all over the world in different currencies.. this videos are religious videos i want to know all it will cost and how long it will take to get my store ready
Hi, We are building a site that will allow coaches/trainers to sell their videos online. We are looking for a video DRM, payment and storage solution. We hope to have thousands of videos. Couldn’t tell from the site whether VPlayed is a good fit, and if so, what pricing would look like. If you could email me, that would be great.
Hi, Can I get pricing? I’m looking to put my around 100 fitness videos online and sell as part of annual subscription.
Thanks for sharing about the platform for selling videos online. Professionally produced content delivered to highly engaged audiences through AVOD curated user experiences in a brand-safe context. Well explained.
Hello, I am looking for a platform that I can sell videos on as well as sell private subscriptions to live streaming events where the viewers can interact with the people streaming. Do you offer customizable templates or any development assistance?
Good day, I have requested a demo. We are looking for a scalable video selling platform online. Looking for prices as well for licenses and customization
Hello, We are curious about on best website to sell videos & offering and platforms. We have an App with another selling platform, but our contract is up for renewal and we are exploring alternatives.
Thanks, Stephen
Hi, we are interested in a How to Sell Streaming Videos Online. Currently, we are looking for platform to sell videos, including front & back end support, content delivery + licensing support. We can discuss other details over the conference call. Please feel free to contact me in case of any questions. Thanks in advance!
We are screening platform suppliers for our largest client. We produce for them hundreds of videos a year. They are looking to launch their own Netflix an sell subscriptions to individuals and corporations.
Hi, I want to start a video training subscription to teach people how to use 3d print in architecture design. – There are 12 Chapters, with around 5 to 12 videos in each one. Each video is between 5 and 20 min. I want to be able to sell a subscription video and have it integrated in a website. How much will this cost?
Hi team, We have videos that will be used by those in addiction recovery. We need the ability to sell videos individually, do subscriptions, and special offers.
Hi, We are looking for a video-selling platform. A low-cost secured video streaming for our Android, iOS app, and browser. We are at an initial stage of evaluating VOD hosting platforms, and we would like to know about your pricing plan.
Hi, I would like to see a demo of how the VPlayed video selling platforms work. Specifically, I am interested in these features: TVOD, SVOD, PVOD, video/audio streaming, and DRM. Thanks!
Hello, we are looking to sell content online and host a library of exercise videos for our clients. These videos would be 5–20 minutes long and would complement the products we sell. We want customers to be able to watch all their videos and resume unfinished ones.
Hello, I have 200 videos, and I need a platform that helps me to sell them on demand platfrom like VPlayed. Can you help me with these.
Hi, Looking for the best video-selling platforms. Detailed information on online video selling. Do you offer unlimited bandwidth? What about video streaming storage? What packages do you offer?
Hi, we are looking for a low-cost secured OTT streaming solution for our Android, iOS app, and browser. We are at the initial stage of evaluating the video selling platform, and we would like to know about your pricing plan.
Hello, I’m looking for how to sell video online. I need to upload our videos and embed them onto our website with a customizable player. We want to make sure we don’t run out of streaming data or storage and want to make sure the videos never go down.
I am currently looking for where I can sell my videos with monetization and launch a selling streaming platform.
We are building a site that will allow coaches and trainers to sell their videos online. We are looking for a video DRM, payment, and storage solution. We hope to have thousands of videos. I couldn’t tell from the site whether VPlayed is a good fit, and if so, what pricing would look like. If you could email me, that would be great.
We would like to consider you as a possible partner as we move forward and introduce significant new features with How Do I Sell My Videos Online? Thanks in advance.
Looking for a way to sell videos on a website and have some questions about specific functions of the monetize revenue experience. Also looking for some pricing that would be passed on to clients.
Looking for a platform that allows me to sell my videos online and live stream my fitness classes, cooking classes, and instructional videos to my clients.
Hi, I have a fitness course of 5 videos.I need a way to sell content online on my website, providing the link to the streaming platform after payment as a one-time purchase. Of course it could be a subscription. But I intend to create courses in the future on different topics as well. Like “complete beginners,” advanced, etc. Do you have a solution? Thank you
Team, I am looking to start and manage a video training site for a client that teaches numerous courses. We are going to produce the videos and then upload them. We are looking for platform to organize and sell videos online.
Hello Team, We need a video on demand hosting solution for one-time payments and subscriptions. It has to include video, audio, files (e.g., pdf; no need for DRM) and live streaming. Is this possible with your system, and how much would it cost?
Dear team, I would like to request a quote for an online video selling platform. I would like to know VOD sell online. The price for a site and app with all the mentioned add-on features. Please let me know what information is needed from my side in order to obtain the quote.
Thanks for your article on how-to sell video online. Let’s us charge users to access OTT streams and watch them again later. We need two types of subscriptions, monthly and daily, and billing to be compatible with credit cards from South Africa. Can you help us with this?
Hello, We are looking to sell videos online platform. Please let us know which of these features you currently support and/or if your platform supports to sell videos into the needed items in a reasonable timeframe.
Hi, Looking to sell our workout videos online. We currently using Vimeo Pro and are looking to sign up for their OTT services but came across yours but would like more information and pricing.
Greetings, Your article on how to sell videos online was very helpful. I’m looking to launch my own VOD platform. Kindly contact me.
Hi team, we are looking for a VOD service that sells video content online for our e-learning courses and videos around the world. We´re looking for a customizable platform that is easy and fast to use. The videos should be stored safe and private. The idea is to sell miniseries or single videos to our customers, mainly with technical subjects. Data safety and piracy are very important and should be a key feature.
Hi, I am interested in setting up a time to see a demo and want to know how to sell content online. We are a corporate wellness company looking for a new VOD platform to transfer over 700 hours/videos. Do you help with migrating the videos? We also need automated data analytics that we can pull per company and would like any more information on what kind of data reporting your platform can offer us. We sell our content to multiple corporations and need a platform that can migrate with everything we already have in place, like websites and PayPal accounts.
Hi, I would like to sell videos on my website. How can I do this with your business model? Is it expensive? Keep me in touch.
Hi! I’m glad to write to you. I’m a filmmaker, and I have a short film that I would like to distribute or sell videos online on your platform. Then I saw this article on how to sell videos online. I would like to discuss this.
Hello, I need to create a monetization platform in order for video selling. Best regards
Hello, I capture videos for tour providers. We sell videos online and deliver the video of the experience. I am looking for one location to create branded channels per tour provider where they can post their pre sold videos, unsold video samples and advertising videos.
Hi, I want to start OTT platform business. I want to sell content for all OTT in one bundle like (voot select, hungama, disney+hotstar, amazon prime etc). Is it possible?
Hi, I just want to sell my videos online which is based on a boy.. Who want to do something great in his life…. U can read full story when I send it to you..
Hey there, we are a large Christian Festival. We want to know how to sell videos online for our Video material after the event. So far, we have used Vimeo. However, we are interested in using other platforms. Kind regards,
Hello, Need a platform that we manage and control to stream, rent and sell content online our films… backamedia.com
Hi there,
I want to sell videos for my Education related videos on your platform, please suggest me how can I Sell it.
Looking for prices & demo for your platform to sell online videos & online classes
Hey! I’m currently looking for a video on demand service to start my online business selling dance tutorials! I need a platform where I can sell videos. At the moment i’m leaning towards a site called ‘uscreen’. It looks really simple and the monthly fee is not too bad. I searched on google what websites are the best and this came up so i’m doing further research! To show you more what I’m looking for here’s an example: thestudionorth.tv.
Hi, We provide screening platforms to our largest client in order to meet their needs. Our company produces hundreds of videos a year for them. The company plans to launch its own Netflix and sell subscriptions to individuals and corporations.
Hi team, My needs are to have a monetization website that offers live streaming from my webcam, sells videos with DRM protection, as well as to be able to sell videos.
Hello, we are interested in selling content online and hosting a library of exercise videos for our clients. The videos would be 5 – 20 minutes long and complement our products. You should be able to view all videos you’ve watched and pick up where you left off on videos you didn’t finish.
Hello, We will have videos that addiction recovery patients can use. Having the ability to sell videos individually, do subscriptions, and offer special deals is essential.
Hi, I’m looking for a platform where I can sell videos and do live streaming events with viewers interacting with the streamers. What kind of development assistance do you provide? Do you offer customizable templates?
Hi, I am searching for a platform that will allow me to sell my videos online vod and live stream my fitness classes, cooking classes, and instruction videos
Greetings, I have a client who would like us to develop and host a website where videos can be sold online for a subscription fee or as pay to view videos. Since I am new to this and will be the technical/developer, I would appreciate any suggestions and pricing so that I can quote them properly.
Hello team, During the course of building the site, we will be allowing coaches and trainers to sell their videos online. Currently, our company is looking for a solution for video DRM, payment, and storage. I’d appreciate it if you could email me the pricing information.
Hello, we’re a company that provides educational services. Video content we sell online for educational videos needs to be protected from screenshots and downloads. It is also possible to export videos only through Windows if necessary. Does this technology work for you as well?
Hi, I would like to know the price and demo of your platform for selling online videos and online courses
Hello, gained information on video selling platform, We need customized solutions on the payment gateway, subscription model, Vod and Live streaming channel program through Web, like a Web TV
HI, One of my clients has a number of video downloads for sale and would like to monetize videos on demand. Can I sell videos and have it viewed on demand, and prevent that purchase from being shared. Do you sell such a product?
Good day, VPlayed team. I have a client who wants us to host and develop a website where the company can sell videos online for a subscription or pay per videos video viewing. I hope your solution is what we are looking for and that you do white labelling for our own domain, and the hosting with you or suggested VOD server suppliers. I am totally new to this and will be the technical/developer, so please assist with suggestions and pricing so that I can quote them.
Hello, we are an educational company. we sell content online for educational videos, we want our videos to be protected from screenshot and download. If necessary, videos can also be exported only through windows. Is this technology possible for you too
Hi, I want to sell educational videos, and monetize them. I need a demo to see how your platform works
Good day! I just want to ask if how can I sell my videos online to you , or can I be part of your team?
Hello, I am building a brand. And reached almost 50k followers on Instagram. But I want to have my own platform to sell videos online where I can upload videos and lives, sell memberships, etc.. I do not have a website as what I basically want something different, that goes beyond having a website. I found you from Google search and I would like to understand more about your platform.
Hello, Looking to use product for client who wants to selling content online on his website.
Hi, I do have wide range of videos on fitness, there are also videos regarding calesthenics gymnastics and taekwondo of my own and I want to know how to sell videos online to generate some money.
Hi, I need a monetization website that offers live streaming from my webcam and also sell videos with drm protection and also to be able to video selling platform.
HI, I am planning to start a paid video streaming platform to sell videos online platform for all registered paid members. Like Netflix. How much will be the total cost?
We’re looking for a professional video selling platform for Indian Music and wanted to loop at an API for the same. We wanted to know the VOD services you offer, your rates, and whether you have any monetized algorithm-related features (recommendations, statistics, etc).
Hi, This is an entertainments and a good content looking for a good server to help me for building a video selling platform to sell some of my videos
Hi, Not sure if I’m barking up the right tree here. I have produced over 30 educational videos for elementary school children and I’m looking for a VOD platform to sell content online, eg- the home school community.
Hello, I need to sell videos of young theater performers to their parents and relatives
Good day! I just want to ask how to sell videos online by creating a right platform?
Hello, I am building a brand. And reached almost 50k followers on Instagram. But I want to have my own platform where I can upload videos and lives, how to sell online, etc.. I do not have a website as what I basically want something different, that goes beyond having a website. I found you from Google search and I would like to understand more about your platform. I would appreciate if we can schedule a zoom meeting. Kind Regards,