Video on Demand Vs Live Streaming: Top Benefits, Uses & Options
Published On December 4th, 2024 Media & Monetization
With the speed of on-demand and live streaming consumption, video producers don’t need guides or surveys to prove to them the video is booming as a medium of advertising– the effects are seen everywhere.
The websites that host content, or the platforms that allow creators to stream it live, are getting crowded.
The sheer number of content creators publishing on a daily basis is increasing, and growth is expected to last
Cisco predicts that demand traffic towards on-demand streaming is set to double by 2022. That same year, over 82% of global internet traffic was accounted for by live video alone.
And the global video streaming market size was valued at USD 555.89 billion in 2023 by the Fortune business insights
With that being said, live streaming and VOD plays a vital role in video streaming business, moreover the major difference between live and VOD is that live videos are broadcasted in real-time but on-demand are stored in video libraries for viewing.
Let’s get into the details of live streaming and VOD, in the article below,
Table of Contents
What is Live Streaming?
Live streaming is when a video content is broadcasted in real-time without being recorded.
It allows you to create comprehensive and engaging content in real-time that just resembles a bit of live TV!.
With live streaming content publishers or content creators leverage their money-driving content within the spur of the moment in a live viewing audience!
This gives optimum benefits of live streaming where, as content distributors you can put out your curated media as & when being created, having a less lag time in due course of filming to experiencing it!.
Ideally, this type of video monetization strategy distinguishes every industry with its own timely business niche needs..
Want to know more about how live streaming benefits business?
Here we go!
Benefits of Live Streaming for Your Business
The inspiration of live streaming strategy is triggered by the reality tv shows & ever-glorified YouTube.
This is the channel where you could explore maximized live streaming uses by broadcasting anything that might be creating, right there and your audience is right in front of you to have your attention.
Users consume content on your time
With a live streaming platform, businesses can get to set their own schedules, engaging their users at the right time.
For as long as the live stream runs, all eyes will be glued right there at once. Additionally, businesses can create the necessary hype before a live stream, ticket entries or generally increase excitement.
It’s not overcrowded yet
Live streaming is only just coming into the fray, which means the landscape isn’t as cluttered yet.
This allows new businesses to break through to their audiences relatively easily, and leverage the benefits of live streaming before others catch up.
It reaches highly targeted niches
Quite like events, live streaming can be made to target selective niches. This creates an atmosphere of exclusivity and keeps selected audience demographics highly engaged.
This is especially useful if businesses find that some sections aren’t as engaged as others– live streams can be used to reach out to them.
Real-time experience
Like I mentioned before, the audience is in so-real like space, the benefits of live streams give users to connect with your brands & have all means to understand your by-product within a one-time experience.
As content publishers you can create this sense of personalized connection between your brand and its approached users.
Interaction
Get yourself tuned to your audience by taking live polls, replying answers & share an interactive live streaming participation.
The vital benefit of online streaming lets you provide more ownership of your end content and connect better with your business.
Cost reduction
The benefit of online streaming is unavoidable when it comes to cost-effectiveness delivered through live streams.
Luckily, it allows all to have access to broadcasted live content at once covering one-time costs.
Let’s say in a case of training programs, all employees can attend it with your set virtual timing & you are good to attend it live from any corner of the world!
- More hype
Grab the vital live streaming benefit by promoting live streaming events & create awaited excitement & business buzz..
Engaging your brand who might not know you, can help to open up new markets, entice new users and encourage free content promotion through this buzz.
This live stream can encourage your attendees to share their new experience with their own fan club & talk more about your brand.
Great… We have seen various benefits of live streaming solutions that connect your streaming market line in many ways…
Now let’s look further!
What Are The Best Live Streaming areas?
Concerts or Award Shows
Live streaming enables wider participation without people being physically present; it allows greater coverage and engagement for audiences who wants to watch the concert show
Sports
Much like television, live streaming makes these events available to the masses albeit in real-time, to make the excitement of watching something live more genuine.
Announcements
Using a live streaming company can capture your employee’s attention with company- large scale announcements and capture immediate customer’s reactions and responses.
Breaking News
Live coverage of news and repurposing your streaming content by creating recording of live video scripts using an AI script generator can sound more effective than usual coverage, bringing maximum relevance
Conferences
Broadcasting live conferences can gain new business collaborative opportunities & build a new audience with wider reach and maximized response rate.
Exclusive content
Live streaming premium content with the money-making content strategies & converting your viewers into potential customers, who could follow you is an area where you can focus on.
Festivals
The content publishers may think why to throw a festival party inviting all, instead they can invite them into live streams & celebrate events and special days syncing relevant events with successful integrated live streaming technologies.
Gaming
The gaming content using live streaming benefits highly for business and gamers who can go live at any moment, anywhere & on-the-go with monetization benefits and enhanced reach.
Time-sensitive productions
The live streaming strategy benefits with entertaining funnel experience gained through extensive popularity.
Since, live streams that have a limited time schedule let it be an event, sports or launch. These time-sensitive productions can create a huge user base with increased engagement.
Q&A sessions
The main reason that you should care as content creators is engagement. The exchange of information through Q&A sessions help you to capture your audience’s interests and know them well to stay connected with them in future.
What is Video on Demand (VOD)?
VOD that stands for ‘Video on Demand’ is a system that allows your potential customers to consume selected video content from online libraries in the VOD platforms or websites.
Users can access VOD content from various devices like Tablets, TVs or PCs.
In the line of on demand video business one of the dynamic streaks is leveraged through the use of IP or Internet Protocol as compared to traditional media outlets & broadcast channels.
The key reason to opt VOD streaming highlights its benefit, that allows audiences to access videos at their leisure time where they get to watch from any compatible device making it easy for video data transmission via real-time streaming protocol.
Benefits of VOD for Your Business
Doesn’t your brand feel worthy when your viewers are given some space to watch a video at their own convenience?
Of course you do!
Experiencing most video specials makes your customers feel comfortable knowing that they can view anytime, when video repositories in racks can give them a vast split watching zone rather than particular watch time..
To know more, here are some more benefactors of the VOD business that can help you further!
Connectivity
Online video platform business runs cohesively based on strong internet connections and vital use of video on demand allows auto-adjust with low & high bandwidth according to area connectivity. This makes the streaming better.
Variety
Any video business platform captures undivided attention only through creativity that is explored in the art of filming.
Thus, content creators can alter filming techniques, post-processing & selective distribution tactics as compared to live streaming.
Suitability
Video business platforms fit well for today’s content owners or publishers since VOD penetration can have a widely distributed audience on several platforms.
This helps your worthy video content to have better reach when compared to live streaming.
More convenient for audiences
The freedom to watch videos when convenient racks up a more loyal following that is spread out over time rather than collected in a few hours.
- Better connectivity
VOD platform aren’t as susceptible to weaker internet connections as live streaming does. This makes it more likely to penetrate low bandwidth areas better.
Freedom for creators
Creators can experiment with post-processing, filming techniques and distribution platforms– freedom that live streaming does not allow.
More targeting options
VOD penetrates more areas than live streaming because they can be distributed on a wider variety of platforms.
When To Use Video on Demand?
The world of entertainment viewing has seen a predominant shift from prime time viewing to convenient time viewing.
Therefore, your customers in-demand expect to consume high-iterated video content, at any time from any corner of the globe, right!
Here are some vast uses of live streaming vs video on demand… Check them out now..
Fitness Vlogs
Get your fitness streaming platform regime multidisciplinary classes streamlined online & fitness app promote your secrets of staying healthy with effective videos-on-demand for a longer period.
Spiritual VODs
Cover some of the major spiritual lesson topics by creating on-demand videos and connect to your audience through major benefits of online streaming.
Entrepreneurial Stories
The major highlights of VOD app is about getting desired business insights from pioneer business leaders who can deliver motivational talkies through practical learning videos of business acumen.
Memorable Relays
Enliven epic test series with video on demand uses that were streamed prior & provide your customers with the same excitement to relive those calculated moments of the game.
Film Videos
Harness the power of video platform by showcasing various movie clips and rhetorical music videos that are compelling for your audiences to watch them in the form of the best VODs.
Educational Streaming
Educational video streaming solution help institutions make lectures and slideshows available online for students. It also enables seminars, webinars and orientations. These can be watched when the student sees fit, or based on a deadline specified by the instructor.
Press Events
Press events can make use of pre-recorded videos to be played on-demand at multiple events. This prevents the need for busy speakers to attend every event.
Entertainment Shows
Making entertainment shows available on-demand allows viewers to watch it when they can.
Till now you will be having fair knowledge of the benefits of on-demand streaming & live streaming. Let’s understand what distinguishes the two in the next section! Come on in!
Recommended Reading
Live Streaming vs Video on Demand: What is the Difference?
Live Streaming delivers real-time content as it occurs. It fosters immediacy and interaction among viewers.
On the other hand, Video on Demand (VOD) offers flexibility, allowing users to watch pre-recorded content at their convenience.
VOD platforms like Netflix cater to diverse schedules and prioritizes polished, pre-produced content. Meanwhile, live streaming, like VPlayed Live, emphasizes interactivity.
Understanding these distinctions helps creators choose the right approach to their target audience effectively.
On the other hand, when we put VOD vs live streaming, there is a less chance to monetize live streaming content as it is restricted to a certain period and later it loses the momentary value of your curated media.
Having said that, both monetization models have individual importance and can vary according to the business goals that one focuses on.
To my best of knowledge, I would recommend you to opt for VOD streaming solution, since it’s a constant mode of revenue-generating business solution that keeps your online streaming platform highly valuable.
Once you have figured out the best solution for your video business platform, mind to know with important features that empowers it too!
Features to Look for in a Unified Platform
HTML5 video player
Get your on demand video business enhanced with best multi-linguistic support with HTML5 video player integrated with video wall configuration which is upto 12 displays.
Assure to provide a clutter-free experience with multiple-screen resolutions in multi-devices.
Automatic transcoding
Since video files can vary in size, these need to be compressed at a format. Auto video transcoding comes into play when an uncompressed file that is fetched is again recompressed to a desired extent.
This can enhance your video streaming better.
Adaptive bitrate streaming
Definitely being the online video platform business, optimized storage capacity is necessary! ABS Technology provides ideal bitrate streams with low and high bandwidths. Also, this can be useful in video encoding in the cloud for the same.
Global video delivery
Empower your video distribution strategies with quality-graded performance. Be assured with smooth content delivery through advanced CDNs & schedule private videos to geo locations in advance.
Monetization and advertising
Effective video monetization platform models can help you to wisely capitalize your content that focuses your business goals on the long run.
Some of them comprise SVOD platform, AVOD and TVOD revenue-minting models.
Security and access control
Providing your HD video streaming access to particular ones, would be ideally protecting your revenue flows & valuable content.
Some of the solutions that can ease your security control would be password and login protection protocols.
For many first-time video users, it appears that there’s no immediate winner in the VOD vs live streaming showdown.
Live and on-demand streaming have their fortes; certain events are ideal playing grounds for live streaming because they tend to be engaging in and of themselves.
Why Shouldn’t Live Streaming and VOD be Mutually Exclusive?
When the answer to “what is vod and live streaming” comes out in the open, it becomes clear that the two shouldn’t be exclusive of each other.
Many entrepreneurs can choose a hybrid business model to develop the most innovative streaming platform via top video on demand solution providers.
- They use live streaming to create real-time engagement with their audience, disseminate information and increase brand recall.
- They also record these live videos and upload them later as a VOD content piece, so that people can return to watch it, albeit at a later stage.
- Some also pre-record content to be streamed live at a scheduled time, which is beneficial when social distancing regulations are strict.
Conclusion
VPlayed is a white-label OTT platform all rolled into one. It is customizable from end to end and offers buffer-free live streaming on a variety of devices.
Both live streaming and VOD are beneficial today, so growing businesses must invest in all-in-one platforms for efficient content delivery.
If you already have an idea about starting a video on demand platform, Schedule a free demo and We’ll Get You On The Road To VOD Streaming Success!
Frequently Asked Questions(FAQ):
On-demand streaming is broadcasting pre-recorded content and viewing it at their convenience. But live streaming is real-time broadcasting, creating engagement with audiences. On-demand supports flexibility, whereas real-time offers interaction and engagement.
You should use live streaming during live events for real-time engagement, engagement creating streaming events includes webinars, product launches, or live broadcasts, these bring in monetization opportunities, direct viewer interaction, audience participation, and maximum results when compared to on-demand options, which is viewed at leisure time.
On-demand streaming is used for pre-recorded content giving viewers the flexibility to access videos at their convenience across multiple devices. When a viewer prefers personalized schedules and the freedom to consume content according to their time preferences and needed content.
Video CDN for seamless content delivery,simplified user-friendly interfaces, strong security measures line video AES, real-time analytics and monetization options for generating revenue.
Creating a live video streaming platform costs between $15,000 to $50,000. The cost varies based on clients demands on features, customization, upgrades and scalability of the platform. Platforms like VPlayed offer maintenance, and upgrades post launch.
MPEG-DASH is a streaming protocol where DASH stands for Dynamic Adaptive Streaming over HTTP). It helps in optimizing live video playback, this adaptive bitrate streaming improves video quality and ceases buffering paving way for an uninterrupted streaming experience.
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