With a vast customer base across 153 locations, the company is a popular stock market solution provider. It is an industry leader in providing financial & investment advice across sectors. Being one among the first ever brokerage firms to initiate online trading in India, our client has over 25 lakh customers who are active stock traders. They came up with the vision of an exclusive financial edutainment platform to educate masses on the significance, tips & the nuances of handling stocks, commodities, mutual funds & investments among others.
The stock broking company wanted to simplify finance & trading education by leveraging video. They wanted to use the story-telling format of conveying financial concepts via a number of movies, both long and short. In order to deliver an intuitive user experience & stream 1000s of educational videos that blurred the line between complicated investment strategies and garnering the best monetary returns, our client wanted to offer a subscription-based space for registered users to watch premium content on web, Android & iOS apps.
“To deliver financial learning in the form of edutainment movies was the key vision, which made its way to thousands across PAN India with exceptional streaming apps”VPlayed powered the client for a smooth & loss-free data migration to a fully-featured & standalone finance streaming platform. Authentication-based viewing was implemented to differentiate registered, guest & premium users. To make the learning videos more engaging, interactive voice notes were included, which further enhanced the flip-classroom experience. Live chat & live streaming with ANT media was incorporated to deliver 4k real-time lectures on finance.
For profitable monetization, subscription & ad-based access was further introduced across apps. And, further to boost conversion to premium users, 3rd party marketing tools alongside Google Analytics were made available.
The streaming app experience & intuitiveness was soon recognized by users across PAN India. This resulted in the firm quickly amping up with 100K+ app downloads in reaching thousands of stock broking enthusiasts to learn better on trading methodologies & financial investments. With 100% positive feedback from 50K+ subscribers, this alliance was a fruitful collaboration to make finance learning accessible without barriers.
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